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Use this helpful scorecard, How Are You Doing? Rate the Health of Your Business, to measure 36 key indicators of a successful, highly profitable business. Youll test your business in the key areas that affect i come, expenses, and production.

-- Learn exactly where your business excels and what areas need improvement.
-- Find new areas you havent thought about before, but could use to gain a competitive edge.
-- Use the survey results to create a plan to get your business to the next level and beyond!

Rate The Health of Your Business

Small to mid-size business owners, branch office managers, and independent agents, rate the state of your business during the past 12 months.

Rating System 1 = disaster 3= average 5 = brilliantly successful

_________ Attracting Ideal Clients
_________ Customer Retention
_________ Business Plan Effectiveness
_________ Marketing Plan Effectiveness
_________ Branding/Identity
_________ Sales System
_________ Advertising Efforts
_________ Networking & Follow-up Process
_________ Profitability/Cash Flow
_________ Pricing Process/Marketing Funnel
_________ Availability of Capital
_________ Strategic Alliances
_________ Delivery of Services
_________ Speaking Engagements
_________ Products/Intellectual Property
_________ New Services
_________ Administration Functions
_________ Strong Competitive Edge
_________ Elevator Speech That Works
_________ Status in Industry
_________ Technology/Automating
_________ Budgets & Reporting Processes
_________ Inte net Presence
_________ Ongoing Inte net Marketing
_________ Controls/Procedures
_________ Contracts, Legal Advice
_________ Hiring Process/Manual
_________ Team(s) Development
_________ Training, Cross-training
_________ Employee/Consultant Retention
_________ Office Organization
_________ Computer Organization
_________ Your Professional Development
_________ Having Fun
_________ Work/life Fulfillment
_________ Setting Life Priorities & Goals

Scoring: Since you must consider all the above in your successful business/unit, it's not the total number that counts; it's how well you do in each area!

Congratulations! You've now assessed the "state of your business." Now you know where your business excels and where it needs some work. If you're ready to grow your business to the next level and truly change the state of your business in the next twelve months, it's time to create recreate your business and marketing plans. Use the information you've gleaned to make sure that the next 12 months are great!

2007 Maria Marsala is an experienced Wall Street Fortune 500 executive, small business strategist, author and speaker. She has helped thousands of small business to mid-size owners and branch manager earn more and work less through her national company, Elevating Your Business. Subscribe to More Business Newsletter for your 6 FREE Business tools.

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